“A low-hanging fruit” can also be referred to, by definition, as “A Low Competition Keyword”.
The reason these low competition keywords are referred to as low-hanging fruit, is because they resemble the low hanging fruit dangling from a tree.
These are the ones that can be easily picked, without having to use ladders or any specialized equipment to reach up to and grab them.
In website terms, a low competition keyword has very low traffic volume. This means that the competition for that particular keyword would be much lower, making the keyword easier to rank for.
Right, now that you have a basic idea of what these low competition keywords stand for, let’s carry on…
For in-depth training about low-hanging fruit, I suggest you watch this case study video.
To have access to the vast wealth of information present at Wealthy Affiliate, you can become a free member. If you just want an idea what this is all about, take a look at the Wealthy Affiliate review for 2018.
How to write a blog post with SEO in mind
You have a great idea about a blog post, and you write your article about your latest acquisition; a Hewlett Packard monitor, a device ‘like no other’. You think hard about a title for the article, and come up with:
“What a great monitor”.
Even though you think this is a brilliant title, it’s not as good as it can get when it comes to SEO.
I’ll give you reasons for this, so read on…
For the article to be smashing, it would involve some time to organize and structure.
There’s research to be done, photos to take, the actual writing, and then you spend hours upon hours polishing it so you’ll get the sharpest message through to your readers. Any less would be an insult to your audience.
You want to tell the whole world “What a great monitor” it is, and that they would be missing out if they didn’t get one. You even manage to contact a merchant, who has made you an affiliate for this product.
All systems are GO!
Your thoughts race, and you imagine order after order pouring in after people read your dazzling article about this product of a lifetime. This monitor they must own at all costs, otherwise their life will not be complete.
You have it made!
After doing all the normal things, you hit the Publish Button on your WordPress theme’s dashboard (How to choose a WordPress theme – What I do)…and await the internet to start hurling readers towards your latest, and best article.
You check your website traffic
You eagerly check to see how many have gone over to your site for a read, and with utter disappointment, the number of visitors registers… ZERO.
Panic grips you!
“What did I do wrong? Didn’t I research the article properly; didn’t I write it like a pro…so why hasn’t anybody bothered to come and have at least a little look?”
You check your internet connection, you check all there is to check, including your marketing plug-ins…
…and you can find nothing wrong.
Nobody has come over to your site because they don’t know you are there! As far as the billions of internet users are concerned…YOU SIMPLY DO NOT EXIST.
You’re a ghost, a shadow, a nobody, and you’re practically invisible to everybody.
This means that all your hard work, all your research, your photos, your article polishing, and all your sweat to produce your masterpiece…have all been a waste of time.
Your heart sinks deep, along with all your dreams and hopes of a better future, a future in Affiliate Marketing!
Hang in there…all is not lost yet.
The number of websites on the internet, according to http://www.internetlivestats.com/, at this moment, has nearly reached 2 billion, and increasing with each day that goes by.
The ONLY way people can find you, is by using Search Engine Organization, or SEO.
If you are new on the scene, there is no other option.
Nobody was born an SEO guru, but with some training, you will soon be able to get your posts found by people searching for the precious information they need. The same information which is in your article. With any luck and some work behind it, your ‘invisible’ post won’t remain like that for long. People will come to find your post once you understand the mechanics behind the process.
Time-out for a few moments, and get to grips with what SEO actually means.
SEO is the process which, if applied properly, will improve your rankings on the search engines. This means that your writing can actually be found, and enjoyed.
Google knows everything, and Google also knows that your article exists, but unfortunately, this isn’t being ranked because it’s not considered as relevant, or even authoritative.
The authority of a website is calculated through the number of quality links coming from other websites.
Don’t take it to heart as what you will learn here will change that for you…just keep on reading.
Here is where long-tail keywords come into action!
There are keywords, and there are keywords, and there are even more keywords, but they are not all the same.
For your article to show up, the use of particular keywords needs to be used in your article writing, specifically long-tail ones.
Let me give you an example to clarify things a bit better.
How to use long tail keywords
If the article you wrote was just called “Monitor”, instead of “What a great monitor”, you don’t stand much chance of being found.
Let’s say somebody Googled the keyword “Monitor” in the search box.
The SERPs (Search Engine Results Pages) show 250,000,000…that’s 250 Million results!
You’ll be just a drop in a vast ocean, lost with all the other drops.
So, you have to make your article title a bit more specific, as follows:
Let’s say you changed your article title to “Hewlett Packard Monitor”, and you Google this, the search results for this are about 11,200. That’s already a BIG step in the right direction.
At least, now you’ve become a drop in a lake.
Let’s call your article “Hewlett Packard Monitor IPS”, and you Google this keyword, you’ll get about 316 search results, which is getting there.
Now you’re a drop in a big puddle.
Refining your title to “Hewlett Packard Monitor IPS Full HD HDMI” will get you 205 results.
The puddle is getting smaller.
Finally, you hone your title to the max, with “Hewlett Packard Monitor IPS Full HD HDMI (Black)” will get you 10 results.
How to get ranked on Page 1 of Google
This means that the term “Hewlett Packard Monitor IPS Full HD HDMI (Black)” will put your article on Google’s FIRST PAGE!
Isn’t that brilliant?
That’s where it should be, on the first page. Now, your article stands a wonderful chance of being seen, and read. Even more wonderful would be the fact that you stand a very good chance that if you have your sales funnels all set up, you might even make a sale, and bag the commission.
People looking for information, or a write-up, or a place to purchase this monitor from, will Google “Hewlett Packard Monitor IPS Full HD HDMI (Black)”.
As it happens, this is the title of your article (surprise surprise), and you use the title as your long-tail keyword for people who are searching for it.
Do you understand where I’m going with these keywords, specifically “Long-tail keywords”?
The longer the keyword, the more chance of you making the headlines, with all the obvious benefits to follow.
Now that you know just how a long-tail keyword can help you with ranking, you have to know how to find them.
Long tail keywords for free
This is one process which I use, and which works fine for me…
Take for example ‘cats’, which I’m passionate about, and I type in “healthy cats” into the Google search box.
If you were to go to the bottom of the page, you’ll find:
Searches related to “healthy cats”
how to keep your cat healthy and happy
healthy cat breeds
cat health care
common cat health problems
cat health check
cat health facts
From this list, you can see a couple of long-tail keywords, namely “how to keep your cat healthy and happy“, and “common cat health problems“.
This method of finding long-tail keywords is great, and if you can change some words around, you’ll find even more.
The beauty of these related searches is that people have actually gone on Google, and typed these in. People are using these exact terms to look for information about, in this case, “healthy cats”.
This gives you a precise idea of what keywords to use for your next article about “healthy cats”. Now, knowing full well that there are people out there actually looking for such terms.
Finding these long-tail keywords is the start of a journey which will be worth your while.
The use of long tail keywords will only be fruitful if your content is compelling and engaging.
If you have visitors to your site, following what you’ve learned here about long tail keywords, but your readers think your article is rubbish…well, that’s a different story.
You won’t get any money made if people turn away from your site after only seconds of finding it. This is referred to as bounce rate. You have to write your content in a certain way to keep your visitors glued on your website. (This also helps with your ranking, but more about this later.)
Again, “Hang in there…all is not lost yet”.
“Content is indeed king, and it’s been proven more than once.”
As you can now understand, getting traffic, and conversions, aren’t alienated from each other.
These two work hand-in-hand, for one, is useless without the other.
Understanding the concept of how long-tail keywords work for you is already a very important step in the right direction.
Practice this SEO to a fine art, and things will get better, and so will your traffic. It’s all about the strategy you apply, and with a little bit of effort, you will rank higher and higher in the search engines.
There are more parameters that make up the success equation, but these will be all covered as we go along.
For those of you who are very interested in this line of thinking, you can also visit these sites which will help your keyword-finding work tremendously.
However, if you are really serious about keywords, namely long-tail keywords, which you should be after realizing their importance, you have to give Jaaxy a shot.
This Keyword tool is crucial as a low hanging fruit keyword finder for your success.
Try it out, and you won’t be disappointed!