How images enhance your blog

The only way a site can remain alive is by it having traffic.  OK, fine, traffic in itself is a totally different subject from how images enhance your blog.  However, images play a HUGE role in getting traffic to your site.

You look at other people’s sites, and at their number of comments.  Some have quite a few, and others have even more.  You turn to your website and count the number of comments… ZERO!

Why?

What’s wrong with your site?  You’re sure you wrote a lot of good content.  After countless hours of researching your topic, writing a draft, and countless re-writes, you finally have the green flag to publish.

Brilliant, isn’t it?

But…your site has been up there for quite a while, and you notice that your comments are still ZERO!

You have two options at this stage.  One is to call it a day, and the other is to roll up your sleeves and plan a strategy.

Creating great content and how images enhance your blog

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Even though your written word is fabulous and nobody can write any better, make sure your site isn’t just made up of WORDS.

A mixture of the right ingredients is what makes a brilliant dish, and your dish is your blog.  The ingredients consist of videos, images, infographics, perhaps even charts, and of course, your words.

All put together in the right quantities, you can have a brilliant recipe for a brilliant dish.

Just as diners in a restaurant send their compliments to the chef and leave tips, your blog will get comments.

The need to give your visitors a great user experience is paramount.

Quite a straightforward and easy to follow system

If your blog is dull and boring, don’t expect any comments (tips).  People want to feel like they’ve taken away with them something dear when they were at your ‘restaurant’.  They would want to feel important, respected, treated well, and go out rubbing their tummy.  They can’t wait to tell their friends about this place they’ve found (sharing your content on Social Media?).  Please note that Social Media users just love images and videos.  The better an image looks, the more shares you are likely to get, which will in turn boost your traffic.

People can easily relate to a picture than to words. 

It helps them to understand better what your article is about.  Your post will look and flow so much better.  It will be more organized, and it will keep your visitors for much longer as they go through your content if this is entertaining, or informative enough.  A picture will easily remain ingrained in their heads for a very long time, as opposed to words, which will fade away with the passage of time.

That’s what it is all about.

Build great content, and traffic will come…

Build weak content, and your traffic meter will never get off the ZERO mark.

Blogging then and now

Initially, a blog article used to be of a few hundred words, and a picture.

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That WAS fine before, but now things have changed.

Now, a decent sized article in a blog is expected to be over a thousand words and should be dotted with SEO optimized images.

There are tons and tons of free pictures and images to use for your website, and these will make your blog shine.  Your work will be more visually appealing.  This will only help visitors to enjoy their stay on your pages, which helps with ranking.

The use of relevant images to the article you’ve created is the ‘secret sauce’.   An image does paint a thousand words.  It also helps a great deal with your site getting a higher CTR while decreasing the bounce rate.  The bounce rate is calculated as a percentage of when somebody lands on your page but leaves quickly, and without taking the time to look at other pages of your website.  In other words, the lower the bounce rate, the better it is for your site’s health and for possible improved ranking.

With the above-mentioned points, you will appreciate the importance of using suitable images in your content.

Images and search engines

Just as your words are indexed, so are your images.

The more suitable pictures you have on your pages, the more the search engines will find and point traffic towards them.

Not just any image will do, though, and I’m not referring to the actual picture itself, but to its description.

Google, or any other search engine, can’t actually ‘read’ your image.  This is where your SEO powers come into play, with things like Alt text as well as actually describing the image.

If Google reads an image entitled “IMG_2547”, it means nothing to the search engine.  However, if the image was entitled “A Great Day at Work”, Google can associate the image’s title to anything that is related to the keywords ‘Work’ and ‘Great Day’.

Should somebody be searching for information, even images using these keywords, your image will stand a better chance of showing up in the image based search results, as opposed to ‘IMG_2547’.

Do you know where I’m going here?

The use of keywords in your images.

The problem is that Google’s bots can’t identify your images like a person can.  For the bots, ‘IMG_2547’ is just a set of characters which mean nothing to them, and I’m pretty sure that whoever is searching for pictures of people having ‘A Great Day at Work’ will certainly not type in ‘IMG_2547’ in the search box.

These bots rely entirely on the image’s ALT tags to be able to ‘see’ what the image is about.

Does image size really matter for blog post?

The size of your uploaded images play a huge role in your visitor’s user experience, and these also have a direct effect on your site’s loading speed.

The bigger the size of the image, the longer it takes to load, with the end result being that a user will get bored waiting and move on.

There exist programs to be able to scale your images down to a good level, and I personally use an online image resizer, found at resizeimage.net.   I have used this countless numbers of times, and I have found it to be exceptional in sizing my images down to an SEO acceptable level.

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Once you upload your image, this program has some really good features, as outlined below.

 

You can:

  • Crop the image,
  • You can rotate the image,
  • The image can be re-sized,
  • You can make the background transparent if you wish,
  • The image format can be changed,
  • and you can optimize your image.

The beauty about this is that all these features can be done for FREE.

Best practice for blog images

I do suggest that you don’t upload your image to your website’s media library, and then re-sizing it.  All this does is make your site slower.  What you should do is first re-size your image, THEN upload it to your website.

If you don’t feel like using this website for your image optimization, you can always add a suitable plugin, but personally, the fewer plugins I have on my site the happier I’ll be.  The reason behind this exercise is to make your website load faster, so on one hand, you’re optimizing your images for SEO, and on the other hand, you’re wrecking your SEO by adding more clunky plugins.

How many images can I use in a post?

There are no hard and fast rules as to how many images you can insert into a post.  The ideal answer would be as many as you need to make your post clear and understandable.

Having said that, a study carried out by Blog Pros showed that in a hundred of the highest ranking blogs, an image was used for every 350 words.

To roundup, if you weren’t before, it’s time to start using suitable images for your posts.  If you already have posts up there which have been there for a long time, it would be a good idea to go through them and check if these are SEO optimized, or if your posts need fresh or more images.  The chances are that you’ve missed a few of them being optimized properly, especially if you have quite a few on your site.

Further blog image tips

There is so much more you can learn about images, how to use them properly, how to optimize them for SEO purposes, and a hundred and one other reasons, all found at the

Wealthy Affiliate University.

There is no fee to join up as it’s completely FREE for the first SEVEN days, after which, you can decide if you should go ahead and become a Premium Member.  With all the advantages you will gain, becoming a Premium Member is something you will seriously think about as it is worth every cent, or penny, you invest in it.

Should there be any more information I can help you out with, please leave me a comment below, or I’ll see you inside Wealthy Affiliate

 

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